Darwin is Back

The consuming instinct demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely -

• Survival (we prefer foods high in calories),
• Reproduction (we use products as sexual signals),
• Kin selection (we naturally exchange gifts with family members),
• Reciprocal altruism (we enjoy offering gifts to close friends).

Biological basis of human behavior follows the analogous behaviors that exist between human consumers and a wide range of animals.

The information is regarding the references to the work of Gad Saad. Saad is an author of the forthcoming book titled " The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature." The information was found at the Prometheus Book Catalog. The book will be published in June of 2011.

Fashion industry plays on our innate need to belong. Popular science, psychology and business are connected by Darwin's evolution of desire.