(Elizabeth Arden was 5'' 2, Helena Rubinstein 4'' 10),
the two great rivals big in character and huge influence,
pioneering the modern luxury beauty industry
and introducing women
to the daily ritual of cleansing, toning, and moisturizing.
Both Miss Arden and Mme. Rubinstein
were the reigning queens of the day.
The beauty market was selling any product
for wrinkles, hairy business, and took care of odors.
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